Category: Glossary

  • What Is a Multi-Vendor Marketplace? (And How It Actually Works)

    What Is a Multi-Vendor Marketplace? (And How It Actually Works)

    Ask ten people what a multi-vendor marketplace is, and nine will tell you it’s ‘like Amazon.’ That’s not wrong. But it’s not useful. Most definitions describe a marketplace from the outside, what buyers see when they shop on it. Nobody writes about what it actually means to build one, run one, and make money from…